The quote above (an African proverb) is quite relevant to an issue I had earlier this week regarding packaging. I was focused on who or what had caused the damage to a mirror I had posted rather than the why! I refunded the customer - because that is the right thing to do - but couldn't get my head around how the damage had happened. Well, what a waste of time since I could only guess and never really know...I was concentrating on the fall, and not where I had slipped.
Today, I visited my sister-in-law who runs a very successful mail order company with her husband (they have recently opened a gorgeous shop in Amersham -see link to their website above) - they specialise in high-end gifts and delightful objet d'art. Who better to ask for advice on mailing delicate items?! Their experience is vast and the advice was so helpful. I should have approached them sooner really - ain't hindsight a wonderful thing! They had one horror story of turning up at a courier company, late at night, only to witness the staff competing to see how far they could throw sackfuls of packages across the warehouse. No wonder so many goods arrive in less than perfect condition. They no longer use that company...and neither will I! What I AM going to do is step up my act on the packaging front and get busy marketing my workshops for the New Year.
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